Course Description
This course is an advanced business course designed to study the vast field of marketing, and applying those concepts to the sports industry in American culture. Exploring the multi-billion-dollar sports industry will open avenues to study the political, cultural and economic environment which sports has created in American culture. Building upon the foundation of creativity from Microsoft Office, students will examine, critique and create marketing strategies using the Office Suite of programs. In conjunction with analyzing marketing efforts in a variety of industries, students will examine the effects marketing has upon American society, and individual actions in an attempt to become more aware of the permeation sports marketing has achieved in our consumerist society.
In addition to the course content, students will gain practical experience by working in the HVHS School Store operated as the: Tack Room. This aspect of the course is a requirement and will be completed outside of classroom hours. This experience will require a high level of commitment and responsibility. Failure of the student to maintain the high level of professionalism and knowledge for this aspect of the class will result in removal from the Marketing program. See the School Store policy handout for further information related to this aspect of the course.
Useful Links
- Student Store Online!
- Marketing Tutorials
- American Marketing Association
- ESPN!
- Ben’s Biz Blog – The Business of Minor League Baseball
- Dayn W Creative
- Everything College Sports Blog
- Eye On Sports Media
- Field of Schemes
- First Call: Celebrity Acquisition and Activation
- Joe Favorito’s Sports Marketing & PR Roundup
- Mark Cuban’s Blog
- Marketing Your High School Sports & Entertainment
- Online “Fandom”
- SCC Programs & Services
- Sports & Entertainment Business Curriculum
- Sports Business Radio Blog
- Sun-Sentinel’s Sports Business Blog
- Take A Peck – Sports Business Blogger Jason Peck
- The Business of Sports
- The Business of Sports – Milwaukee Journal Sentinel
- The Sport Journal
- The Sports Agent Blog
- The SportsBiz Blog