Course Description
Advanced Marketing and Marketing Management
These courses are offered for highly motivated students interested in leadership or management in a business environment. As a continuation of Marketing I and II, the goal of these courses is to: 1) reinforce retail cashiering and sales skills 2) develop supervisory leadership and personnel management skills and 3) skills needed for oversight and control of business operations and product marketing.
The course utilizes many sources of information including electronic media, the internet, guest speakers and various forms of print media along with textbooks and computer software.
As the primary learning tool, students will gain practical experience by working in the HVHS School Store operated as the: Tack Room. This aspect of the course is a requirement and will have many outside of classroom hours. The roles students will assume cover all aspects of operating this business. This experience will require a high level of commitment and responsibility. Failure of the student to maintain the high level of professionalism and knowledge for this aspect of the class will result in removal from the Marketing program. See the School Store policy handout for further information related to this aspect of the course.
This is an advanced class, and as such, all students are given individualized assignments with choice of topic and timeframe which best meet their individual needs.
Useful Links
- Student Store Online!
- Marketing Tutorials
- American Marketing Association
- Sample Marketing Plan
- Hidden Valley Logos
- Resource Page